One Ad Link, Localized Landing Pages

The scenario

You're running an ad campaign that targets multiple countries — the US, Germany, Japan, and everyone else. Each market has its own localized landing page with translated content, local pricing, or region-specific offers. But your ad platform only lets you set one destination URL per ad. You don't want to create separate campaigns for each country just to point to different pages.

How to set it up

1. Create a Redirect by Country link

Go to the Redirect by Country tool and map each country to its localized landing page:

• 🇺🇸 United States → example.com/en/sale
• 🇩🇪 Germany → example.com/de/angebot
• 🇯🇵 Japan → example.com/ja/sale
• 🌍 Default → example.com/en/sale (fallback for countries you haven't mapped)

The default destination catches everyone not explicitly listed.

2. Set a custom URL

Give it a clean slug like nimble.li/sale or use your custom domain. This is the single URL you'll use across all your ad campaigns — regardless of which countries they target.

3. Use it in your ads

Paste the link as your ad's destination URL. When someone clicks the ad, they're automatically routed to the landing page that matches their country. The ad platform doesn't need to know about the routing — it just sees one URL.

What you get

• One link per campaign — No need to duplicate campaigns or ad sets for each country. One link handles all the routing.
• Correct landing page every time — Visitors see content in their language with relevant pricing. No manual redirects, no "select your country" interstitials.
• Centralized analytics — See your total click volume and the country breakdown in one dashboard. Useful for comparing performance across markets.

Variations

Passing UTM parameters through

Enable parameter forwarding so the UTM tags your ad platform appends (like ?utm_source=google&utm_campaign=summer) pass through to whichever localized page the visitor lands on. Your analytics tool attributes traffic correctly regardless of destination.

Combining with A/B testing

Want to A/B test a landing page in one specific market? Stack a Redirect Randomly link as the US destination inside your Redirect by Country link. US visitors get randomly split between two page variations, while everyone else goes to their standard localized page.

Language-based routing

If your landing pages are organized by language rather than country, consider using Redirect by Language instead. It routes based on the visitor's browser language setting, which can be more accurate for multilingual countries.