Plain-English definitions of the terms you'll run into when working with links, redirects, QR codes, and analytics.
Tells browsers and search engines that a page has permanently moved to a new address.
Tells browsers a page has temporarily moved — every click checks back with the original URL.
The 'official' URL for a page — what search engines should treat as the version of record.
A domain you own — like go.acme.com — used as the front of your short links.
A link that opens an app at a specific screen, not just its home page.
A landing page of curated links — the workaround for social profiles that allow only one URL.
A printable square barcode any phone camera can read, sending people to a web page.
A shortcut to a longer link — easier to share, easier to remember, editable later.
The piece of a web address after the last slash that names the specific page or resource.
A small tag added to a link that tells your analytics tool where the click came from.
A short URL with a human-readable name — chosen so people can remember and repeat it.
