Glossary

Tells browsers and search engines that a page has permanently moved to a new address.

Tells browsers a page has temporarily moved — every click checks back with the original URL.

The practice of comparing two versions of a page or message to see which one performs better.

The 'official' URL for a page — what search engines should treat as the version of record.

The percentage of people who clicked a link after seeing it — a basic measure of how compelling it was.

A domain you own — like go.acme.com — used as the front of your short links.

A link that opens an app at a specific screen, not just its home page.

A landing page of curated links — the workaround for social profiles that allow only one URL.

A printable square barcode any phone camera can read, sending people to a web page.

A shortcut to a longer link — easier to share, easier to remember, editable later.

The piece of a web address after the last slash that names the specific page or resource.

A small tag added to a link that tells your analytics tool where the click came from.

A short URL with a human-readable name — chosen so people can remember and repeat it.