Affiliate Link Management

The scenario

You work with affiliates or partners who promote your product. Each partner needs their own tracking identifier so you can attribute signups or sales to the right person. You don't want to create a separate link for every partner — and you don't want partners to come back to you every time they need a new tagged URL.

How to set it up

1. Create a link with parameter forwarding

Create a link to your product or signup page — something like nimble.li/product — and enable parameter forwarding in the link's URL settings.

2. Share it with partners

Give every partner the same base link. Each partner appends their own identifier when they share it:

• Partner A shares: nimble.li/product?ref=partner-a
• Partner B shares: nimble.li/product?ref=partner-b
• Partner C shares: nimble.li/product?ref=partner-c

The ref parameter passes through to your destination URL, so your signup page or payment system receives it and can attribute the conversion.

3. Track performance

Your link's analytics show total clicks across all partners. The Destinations breakdown shows the full forwarded URL for each partner, so you can see how clicks are distributed.

For per-partner conversion attribution, your destination page needs to capture the ref parameter — most payment platforms, CRMs, and analytics tools support this.

What you get

• One link to manage — Add or remove partners without creating new links. The same URL works for everyone.
• Self-serve tagging — Partners append their own ref value. No back-and-forth to generate tagged URLs.
• Centralized click data — See total click volume and country/device breakdown in one dashboard, while per-partner attribution happens on your destination.

Variations

Custom domains for branding

Use a custom domain like go.yourproduct.com/partner so the link looks like it belongs to your brand rather than a generic short URL.

Multiple parameters

Partners can append more than one parameter:

nimble.li/product?ref=partner-a&campaign=summer

All parameters pass through, so you can track both the partner and the campaign in one click.

Partner-specific links

If you prefer giving each partner a unique URL (for cleaner analytics per partner), create a separate link per partner with a custom URL like nimble.li/partner-a. Each link has its own analytics dashboard. Use folders to keep them organized.