A Permalink for Your Latest Episode

The scenario

You publish a podcast, a newsletter, or a video series on a recurring schedule. You want a single, memorable URL — nimble.li/latest — that always points to your newest episode. You want to put it in your bio, your email signature, your book, your merch, and never worry about updating it again.

The catch is that "always points to the newest one" usually means updating the link manually every week. If you know your release schedule in advance, you can set the whole thing up once and let it run.

How to set it up

1. Create a Redirect by Date & Time link

Go to the Redirect by Date & Time tool and add one phase per episode. Set each phase's date to the moment that episode goes live:

• Apr 5, 07:00 → example.com/podcast/ep-41
• Apr 12, 07:00 → example.com/podcast/ep-42
• Apr 19, 07:00 → example.com/podcast/ep-43
• Apr 26, 07:00 → example.com/podcast/ep-44
• Default → your podcast homepage or a "coming soon" page

Before Apr 5, visitors land on the default. From Apr 5 to Apr 12 they get Ep 41. From Apr 12 to Apr 19 they get Ep 42. And so on — each phase takes over automatically at its scheduled time.

2. Set a memorable custom URL

Give it a custom URL like nimble.li/latest or nimble.li/newest-episode. This is the URL you'll put everywhere — and it'll stay relevant season after season.

3. Share it everywhere that's hard to update later

This is where the approach pays off. Put the URL in places you can't easily change:

• Your podcast bio and social profiles
• The back of your book or merch
• Printed flyers and business cards
• A QR code on physical packaging (QR codes work great here)

Anywhere you'd normally think twice before committing to a URL, because you know the destination will change.

4. Top it up when you plan the next batch

When you schedule the next few episodes in your podcast host, add the same phases to your Redirect by Date & Time link. You don't have to do this weekly — do it once a month, once a quarter, or whenever you have a batch of episodes planned.

What you get

• One URL, forever — The link in your bio never goes stale, even if you release 200 episodes.
• Zero weekly maintenance — You schedule batches instead of updating links the moment each episode drops.
• Per-episode analytics — Each phase is its own destination, so you can see how much traffic each episode got from the permalink specifically.
• Safe for physical placements — Print it on something and trust that it'll still work in a year.

Variations

Newsletter issues

Same pattern for a newsletter. nimble.li/current-issue points to whichever issue is newest, and you schedule future issues ahead of time.

Always-latest blog post

Works for any recurring content you control — weekly recap posts, monthly reports, release notes. The link always points to the most recent one.

Combine with parameter forwarding

Enable parameter forwarding so you can append UTM tags when sharing the link across channels. Your analytics tool sees where each click came from, regardless of which episode is currently live.