A/B Testing Landing Pages

The scenario

You've built two versions of a landing page and want to know which one converts better. Instead of guessing or making a decision based on gut feel, you want to split your traffic evenly between both and let the data decide.

How to set it up

1. Create a Redirect Randomly link

Go to the Redirect Randomly tool and enter your two landing page URLs as destinations:

• https://example.com/landing-a (e.g., new headline)
• https://example.com/landing-b (e.g., original headline)

Each visitor gets randomly assigned to one of the variations.

2. Set a custom URL

Give it a clean slug like nimble.li/promo or use a custom domain. This is the only URL you'll use in your campaigns — both variations are served from the same link.

3. Run your campaign

Share the link across your channels — ads, email, social, wherever. Every click goes through the same URL, so your traffic source stays clean. No need to split your audience manually or create separate campaigns for each variation.

4. Compare results

After enough traffic has come through, check the analytics on your Nimble Link. The Destinations breakdown shows how many clicks each variation received. Compare this with conversion data from your landing pages (form submissions, signups, purchases) to determine the winner.

What you get

• Even split — Traffic is distributed randomly, so each variation gets a fair share without manual intervention.
• Single link — No need to manage separate URLs for each variation. One link, one campaign, two (or more) destinations.
• Click-level data — Analytics show total clicks, country breakdown, device split, and referrer data. The Destinations chart shows the distribution across your variations.

Variations

More than two variations

You're not limited to two pages. Add three, four, or more destinations to test multiple headline, layout, or offer combinations at once.

Weighted distribution with Redirect by Weight

If you want to send 80% of traffic to your current page and only 20% to a new variation, use Redirect by Weight instead of Redirect Randomly. You control the percentage each destination receives.

Geo-targeted A/B tests

Stack a Redirect by Country link with Redirect Randomly links per region to run different tests in different markets. US visitors see one pair of variations, UK visitors see another.

Tracking variations in your analytics tool

Enable parameter forwarding and add UTM tags when sharing: nimble.li/promo?utm_campaign=summer. The params pass through to whichever landing page the visitor gets, so your analytics tool (Google Analytics, etc.) attributes the traffic correctly regardless of which variation was served.